electronic press kits (EPKs)
The below EPKs were created due to Leonie's final major project during her last university year at Birmingham City University. This project centres around a marketing and promotion agency, named BACE Symphony+. This agency takes on several jobs including creating assets, one of them being EPK's. To see BACE Symphony+'s website, click here.
Leonie still keeps BACE Symphony+ active and continues to complete jobs at the side.
Now, back to the electronic press kits:
According to EMB, an electronic press kit is "a pre-packaged set of promotional materials."
EPKs are a condensed form of press kits used for announcing an album or song by an artist and distributed to blogs, press and more. They contain an updated biography of the artist, a tracklist (if it's an album) and more.
Please click on the images below to see EPKs created by Leonie or visit the website.
Joseph Lawrenson, an accomplished songwriter, composer, and producer was contacted first by Leonie for her final year project. Joseph requested for her to create an EPK asap as his father, unfortunately, had passed away a week earlier and therefore, he dedicated a song called "Largo" to him. He wanted to send this song to press, blogs and more in order to raise money that would be donated to St Gemmas Hospice, which took care of his dad in his final months.
Click on the image above to see the full EPK that Leonie created and finalised on 29 January 2022. This EPK and more examples can be found at the BACE Symphony+ website.
Richard Norris (artist name: Trix) is an electronic/orchestral producer and composer. Wen Leonie contacted Richard, he was working on an album called Sensoria.
"Sensoria is my new project that will be exploring music, colour (ASMR, frisson, synesthesia) and video. I have lots of amazing musicians and videographers lined up to work with. I am grateful to have received Arts Council funding to support this project". - Richard Norris
​
Therefore, the assets produced for Richard were:
Leonie created a Sensoria EPK (click on the image above to access the EPK pdf), answered all of Richards's music marketing and promotion questions and backed up her advice with academic research, and finally, sent Richard a document containing an overview of the marketing communication mixes, researched tips, as well as important terminology under the marketing umbrella and more.